The RHS Chelsea Flower Show is arguably the most famous gardening event in the world. It is the Royal Horticultural Society’s flagship event and has been delighting garden and plant lovers for over 110 years. Today, it offers exhibitors a unique opportunity to bring their stories to a global audience.

Project Giving Back (PGB) is a unique grant-making charity that provides funding for gardens for good causes at the RHS Chelsea Flower Show. PGB was established with funding from two private individuals who are RHS Life Members and keen gardeners. They wish to remain anonymous. PGB was launched in May 2021 in response to the COVID-19 pandemic and its devastating effects on UK charitable fundraising - effects that have since been exacerbated by the cost of living crisis. It will fund gardens inspired by a range of good causes at RHS Chelsea Flower Show in 2022, 2023 and 2024. The ethos of PGB is that it will help UK-based good causes recover from the unprecedented effects of the global pandemic by giving them an opportunity to raise awareness of their work for people, plants and the planet at the high-profile RHS Chelsea Flower Show.

Aspens was selected as one of 15 gardens at RHS Chelsea Flower Show in 2023 to be funded by PGB. Being part of this prestigious, globally renowned event, which attracts a great deal of media coverage and interest, gave us a unique chance to raise our profile, tell our story, highlight our vision and mission and increase awareness of importance issues to the people we support and our community.

Some figures that highlight the unique PR opportunities that being part of this prestigious event opened to us:

  • Over 140,000 people visit the RHS Chelsea Flower Show over 5 show days
  • Influencers with a combined following of 18 million attended the show in 2022
  • During the 2022 show week, the RHS website had over 3 million page views, with Chelsea pages receiving over 700,000 views
  • Over 600 members of the media attend the show, from journalists and photographers to producers and bloggers
  • As the official RHS Chelsea broadcast partner, the BBC features 13 hours of coverage across its day and evening programmes during show week, reaching an average audience of 1.5 million and a peak audience of 2.5 million